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Author: john

Winter-Wonderland

14 Mar Winter Wonderland

Yes, today we are in a "Winter Wonderland" in the Northern Virginia area.  It was strange to lose an hour last Sunday, and for it to be light out past 7:30PM and at the same time have a classic late-season nor’easter hit our area (though...

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businesswoman with paper bag pointing at something over dark background

09 Mar How to Take Ownership

Last week, I wrote about what it means to take ownership of communication in your organization.  This is not a top-down leadership process, but something that people need to gravitate toward no matter where they fall in the “food chain” of their organization.  We ALL...

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Unklar

02 Mar Taking Ownership

Part of my work in helping organizations grow begins with evaluating culture, interpersonal communication and challenging team members to take ownership. A great corporate culture revolves around internal “branding,” and starts with clear communication and expectations.  How many team members REALLY understand THEIR part in fulfilling...

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CTK

24 Feb Unity Success

It’s exciting to work with an organization who makes radical changes overnight (literally) to evoke positive growth that will have long lasting impact!  I’ve been talking to a pastor at a church in Charlotte about how I could help him for over a year now. ...

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Glückliches Business Team macht High Five mit den Händen im Büro

16 Feb Internal Marketing=Culture

We work with a lot of organizations to help them meet their growth goals.  One of the first questions we hear from prospective clients revolves around the latest and greatest marketing vehicles to deliver client messages.  On the other hand, one of the first things...

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Measuring.Success

08 Feb Measure Success

Does marketing work? According to many business owners, it doesn’t. I’ve met with one particular business owner in the past who had over 40 different promotional pieces and when I asked which one worked best, I got a blank stare. If your marketing is...

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Man looking at reflection in window

01 Feb Need for Change

As I’ve written over the last few weeks, as I assess organizations to help them develop growth strategies, I often run into organizational inefficiencies.  Even though I try and discourage organizations from hiring me if they don’t want to hear some “hard truth” (which always...

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Time management concept pointing finger

25 Jan Organizational Efficiency

In the past, I’ve talked a lot about managing your marketing in order to have explosive growth.  In reality, the preliminary challenge is to actually MANAGE YOUR BUSINESS!  To effectively manage your business, you have to be willing to be open to some critical feedback. ...

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Analysis Brainstorming Business Planning Vision Concept

18 Jan Better Managed Marketing

As I mentioned last week, you can have a great marketing plan, but if nothing actually gets out the door, you’re not marketing.  In fact, I will go as far as saying most effective marketing campaigns don’t rely on creativity as much as organization.  I...

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Marketing.JustDoIt

11 Jan Marketing: Just DO It!!

You can have a great marketing plan.  But if nothing actually gets out the door, you’re not marketing. Here’s an example: the president of a professional services firm invested a great deal of money in updating his brand and messaging. He also planned to update his...

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