Business Archives - Unity
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Business

VideoByTheNumbers

16 Jun Video Marketing by the Numbers

As I shared a few weeks back, video marketing increases sales and leads. If you're NOT using video to promote your organization, you're losing customers to those who do. Organizations that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through...

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Beautiful young woman is thinking about concept of business development. A huge arrow are drawn on the concrete wall.

23 Mar Forcing Ownership

In the last several weeks, I've talked about "ownership" and the need for taking it to become a more effective team member.  Forcing Ownership takes an intentional culture shift!  Personal ownership is a means to get things done and keep projects moving along.  In order to make this...

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Unklar

02 Mar Taking Ownership

Part of my work in helping organizations grow begins with evaluating culture, interpersonal communication and challenging team members to take ownership. A great corporate culture revolves around internal “branding,” and starts with clear communication and expectations.  How many team members REALLY understand THEIR part in fulfilling...

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Man looking at reflection in window

01 Feb Need for Change

As I’ve written over the last few weeks, as I assess organizations to help them develop growth strategies, I often run into organizational inefficiencies.  Even though I try and discourage organizations from hiring me if they don’t want to hear some “hard truth” (which always...

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