18 May Marketing with Video
At Unity, we have found that most of our clients need video to promote their organization. In fact, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of YOUR promotional budget. If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet? That’s what one of our current clients just did. Check out Independent Solar Solutions’ new video on their new website!
There’s nothing to lose and about 403% more profit just waiting for you. Here are some metrics about video marketing that should make you sit up and take notice:
1.8 Million Words…That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video. When you look at it that way, online video marketing is the single most practical use for your marketing time and energy.
In fact, according to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
100 Million…That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.
90% of online shoppers said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
75% of executives told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month.
If you’re not using video marketing, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation.
Your marketing video is a great way to get your digital elevator pitch out, while it evoking more leads.