In the years, over 20, in the direct marketing production/creative industry I have developed a great appreciation for the phrase “approved as is”, proceed. Music to my ears. Ah, if only all projects flowed through the system with such ease – start to finish. Here are a few (seriously three) ideas that may help you …
Blue Jeans & Websites 0
Blue jeans and websites…what a few years can do. Thankfully, I missed the bell bottom jean generation when a kid and just now, barely as an adult. I have managed to stick to the traditional straight cut jeans despite the best efforts of some nearest and dearest to me. What is the relationship to a …
Every Orphan’s Hope 0
Using fresh messaging to set a nonprofit apart in a crowded field THE CHALLENGE: During the 10 years since its founding, Every Orphan’s Hope had enjoyed much organic growth and much success in serving children orphaned by the AIDS pandemic in Zambia. Growth, however, came with increasingly fragmented messages that were putting the organization at …
The Triple Threat of Inbound Marketing 0
One of the earliest advocates of the principles of Inbound Marketing was David Meerman Scott. Mr. Scott is the author of several books related to these principles, built around the premise that online marketing is completely different than traditional “outbound” marketing targeted at print and broadcast media. Mr. Scott talks about the old rules of …
Brand Integrity 0
One of our main focuses at Unity Business Solutions is to maintain brand integrity for our clients. So often, organizations allow their brand to be compromised by allowing team members to create presentations that do not fit within the standards established in the original branding plan. In fact, often times there is NO original branding …
Gain Interest Through Facebook 1
How to Gain Interest for Your Business Through Facebook. Facebook offers a new and exciting way to communicate between marketers and consumers. If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers. It is important to come up with a strategy to gain fans, influence …
Unity – Personal to Professional 1
For years, my wife and I both had a vision to create a website for our community to initiate UNITY among Christians and local churches. This personal passion was coupled with my professional experience to create HISNetWORKS.net, a vehicle to promote UNITY in our community in the name of Jesus Christ. Molly and I both …
Establish Your Target Audience 0
Measured Direct Marketing – Part II – To Target We Go! In our first installment we considered the historical foundation of measurable direct marketing, and touched on the need to creatively test and track response. With the new found measured accountability direct marketers drove to find the most efficient means to target their appeal. In …
How Do I Capture My Customer’s Attention? 0
The (Baited) Hook As one deeply involved in all levels of communication and “marketing” his entire business career, I have never been fully comfortable with the concept of “the Hook” as applied to “catching customers” in whatever niche “pond” my company was “fishing.” Why? Because in fishing, the whole idea is to deceive, while in …
Inbound Marketing in Action 0
Inbound Marketing: FIrst Person Story My company, OneWhitePixel, builds apps for mobile devices like iPhone and Android. We have world class designers and really smart developers, so we have a established a pretty good reputation through some amazing clients in government and the private sector in both the U.S. and Western Europe. Last month, we …
