Services Utilized
- User Research
- Competitive Analysis
- Internet Strategy
- Business Process Analysis
- Analytics and Optimization
- Client-side Development
- Server-side Development
- Visual Design
- Content Strategy
- Information Architecture Development
- Wireframe Development
In 2010, Bookkeeping Express (BKE) set out to develop a long-term vision for its franchising initiatives. This would include a vast array of personnel, products, applications, and data dispersed throughout the United States.
The Process
Working closely with BKE, Unity tackled the enormous challenge of pulling together this wide range of resources to form a cohesive brand, plus the underlying system that would carry BKE into the foreseeable future.
The Result
The result of Unity’s efforts is a new platform with a more robust, fuller set of features, all within a modern and cohesive interface. The new content management system allows for simple creation of franchise sites, thus saving thousands of dollars in operating expenses every month. Now each franchise may have its own stand-alone site completely integrated with BKE Connect, an intranet that centralizes resources, support, and allows instant communication and collaboration among the entire BKE ecosystem.
Bookkeeping Express had been in existence since 1984, but in 2008, the franchise was purchased by the current visionary ownership team. Needing a marketing kick-start, the owners turned to Unity’s leadership team. The Unity team had over 20 years of experience in the franchising world and knew very well what the franchisees of BKE would need from both a marketing and operations perspective. We started by creating a branding package of collateral materials as well as direct-mail campaigns.While the marketing budget became tighter, both the Unity leadership team and the ownership group at BKE saw the Internet as the most cost-effective target for future marketing dollars.In 2010, Unity completely redeveloped the BKE web presence for prospective customers and franchisees, as well as the private site for current franchisees. Unity was able to create a platform to design cost-effective micro-sites for each franchisee. Now, BKE is able to supply effective marketing support and a powerful Web presence for each one of their franchisees.
We have had a great experience working with Unity.They are a talented, dedicated group and they brought our ideas to the next level. We are very happy with our new website and we receive compliments on its design and function daily. I would recommend Unity to anyone who is looking for a sharp, innovative, great website from a committed team.
Lauren McKenna - Head of Marketing & Franchise Relations
