26 May Inspire with YOUR Story!
Are YOUR ready to take your organization to the next level? Do YOU have an inspiring story that will help motivate growth? Clients must be convinced to engage your organization’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite this critical need, most leaders struggle to communicate, let alone inspire to take the next step.
The bottom line is that a big part of your job as a leader in your organization is to communicate and motivate people to reach certain goals. To do that, you MUST engage their emotions, and the key to their hearts is to draw them into YOUR story and make them part of it. There are two ways to reach this goal. The first is by using conventional rhetoric, which is what most leaders are trained in. It’s an intellectual process, usually consisting of a PowerPoint slide presentation in which you say, “Here is our organization’s biggest challenge, and here is what we need to do to prosper.” And you build your case by giving statistics and facts. But there are two problems with this type of rhetoric. First, the people you’re talking to have their own set of authorities, statistics, and experiences. While you’re trying to persuade them, they are arguing with you in their heads from their perspective. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis and not an emotional one. That’s not good enough, because people are not inspired to act by reason alone. The other, more powerful way to persuade people is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. In a story, you not only weave a lot of information into it, but you also arouse your listener’s emotions and energy. Communicating your vision in a story is not easy though. Believe me, most people can sit down and map out a plan and make a list of tasks to reach a goal, but that simply does not inspire anyone to follow! Often times, this strategic planning process takes rationality, but little creativity. On the other hand, the creative process demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable, while moving the needle with potential and current clients and team members. If you can harness imagination and the principles of a well-told story, then you get people to enthusiastically follow your vision, instead of yawning and ignoring you.
If you need help capturing and telling your story, the team at Unity can help! This is where we start our engagement. YOUR story is the key to YOUR success and it is the rallying point to build a strong strategic growth plan that will help YOUR organization soar!