Video Marketing by the Numbers - Unity
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Video Marketing by the Numbers

VideoByTheNumbers

16 Jun Video Marketing by the Numbers

As I shared a few weeks back, video marketing increases sales and leads. If you’re NOT using video to promote your organization, you’re losing customers to those who do. Organizations that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.

According to the Online Publishers Association, 80% of Internet users watched a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad.

In fact:

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

Website visitors are 64% more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.  These videos are NOT just for retailers either.  In fact, an Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

According to Forbes Insight, 59% of senior executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

Video is NOT just for your website either!  In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.

The Forrester Marketing group surveyed businesses in 2010 and found that when marketers included a marketing video in an email, the click-through rate increased by 200% to 300%. Eloqua, an automated email marketing provider, also noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.  One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

Why would you leave all that value sitting on the table?  Contact UNITY today and get started on YOUR video project!

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